As a preaching wing of ISKCON, the Namahatta preaches all over the World to deliver the conditioned souls (those who are suffering like anything from the threefold miseries of maya), through Nityananda Prabhu (who is the incarnation of Lord Balarama) under the instruction of Sri Caitanya Mahaprabhu. “Nama” means the holy name of Krishna which is the one and only medium for conditioned souls to get free from repeated birth and death and “Hatta” means the market place for buying and selling. Thus the Nama Hatta means where the devotees are selling the Holy name and people are buying the name giving the value of “sraddha” means natural instinct of the heart for a particular work, for Bhaktivinode Thakura, who is the first propagator of Namahatta mentioned that:
‘boro sukher khabor gai, surabhi-kunjete namer hat khule'che / khoda nitai’ means, I am singing news of the greatest happiness! At the place known as Surabhi Kunja in Sri Navadvipa, the Marketplace of the Holy Name has now been opened and Lord Nityänanda Himself is the Proprietor.
‘boro mojar katha tay, sraddha-mulye suddha-nama sei hatete bikay’
Such wonderful things are going on in that blissful marketplace! Sri Nityananda Prabhu is selling the pure Holy Name wholesale, merely for the price of one's faith.
‘jata bhakta-brnda basi’, adhikari dekhe’ nama becche daro kasi’
Seeing the assembly of devotees eagerly waiting to purchase the Name, Lord Nityananda first examines each of them to test their qualification; then He sells them the Name by bargaining for His price accordingly.
‘jadi nama kinbe, bhai, amar sange calo, mahajaner kache jai’
O my dear friends! If you really want to buy this pure Holy Name, then just come along with me, for I am now going to meet with this Nityananda Mahajana.
‘tumi kinbe krsna-nama, dasturi loibo ami, purna ha'be kama’
Thus, you (costumer, who wants to be free from the repeated birth and death) will finally be able to acquire the pure Holy Name. I (preacher of the holy name) will also take my due commission, (mercy of the Lord) and in this way all three (the last one is Nityananda mahajana instructed by Lord to give the mercy through holy name “yuga dharma” to the conditioned souls) of us will fulfill our desires.